Add-ons or extensions are the only ways to create beautiful HTML emails with Gmail. Gmail has one big downfall as an ESP: Its design capabilities are non-existent. This both looks more official and boosts the chances that the message will land in your recipient’s inbox.

So make sure your sender address incorporates a domain name. Platforms like Gmail are truly meant for personal use, not marketing. If you send a mass email from your personal email address - one that ends with - there’s a greater chance that message will be flagged as spam and never reach its recipient. Gmail’s free email sending capabilities are an excellent choice for small businesses that are just getting started. Based on these email sending limits, Gmail is best for companies that have a small email list. Remember, Gmail has a built-in send limit that caps you at 500 emails in a 24-hour period (this applies whether you’re sending to 500 recipients in one email or 500 separate emails in one day). This will take some time and work, but it’s an essential task to complete. That means with a Gmail mass email, you’ll need to double check that everyone on your email list has opted in and hasn’t unsubscribed. While some ESPs have built-in features to help you comply with these regulations, Gmail doesn’t. For example, before sending someone a promotional email, you need to obtain their consent. The GDPR, or General Data Protection Regulation, has several guidelines that email marketers need to follow. Alternatively, you can use Google Sheets to create a Gmail mail merge, or use a free email marketing tool like Yet Another Mail Merge, which pulls addresses from a Google Sheet and then tracks your email campaigns. When you’re through, send a Gmail message to each person on that list with GMass. In Google Contacts, select the addresses you want to include and then add them to a new or existing label. Make your email list using Google Contacts. When you install this browser extension and BEE Templates for Gmail, you’ll be able to create beautifully designed mass email campaigns inside your Gmail account. This email marketing tool lets you schedule and send mailing campaigns to your subscribers without leaving Gmail. Setting up your Gmail ESPįree tools such as Gumbamail, a free Chrome extension, are helpful for transforming Gmail into an email marketing tool. Gmail is hugely helpful for small businesses that are ready to expand their email marketing Click To Tweet #1. Check out these tips for free email marketing with Gmail as your email service provider. The platform is meant primarily for individual email accounts, not marketing purposes.īut since it’s completely free, Gmail is hugely helpful for small businesses that are ready to expand their email marketing.

If you’re in search of a new ESP, Gmail might not be your first thought.

How to do email marketing for free